GUEST FROM GROWTH FOR KNOWLEDGE (GfK)

The Department of Business Administration hosted Guest Lecturers from GfK Marketing Research Company from 4th to 9th February 2013.  The Lecturers were led by Ms. Phyllis Macfarlane, Chairman, GfK-NOP, who is also the GfK Global Training Director, Consumer Experiences.

GfK is an International Marketing Research Company which has signed a Memorandum of Understanding with The University of Nairobi through the School of Business, Department of Business Administration to offer MSc. in Marketing Research.

The programme was launched in September 2012, and this was the first visit by the Guest Lecturers.  The students and members of staff who attended the lectures expressed satisfaction and thanked GfK for the wonderful arrangement.

 

Ms. Macfarlane, on behalf of her team, said that she was happy at the way the program was being run, and praised The University of Nairobi for approving and launching the programme within such a short time.